The future of “Sportstainment” is coming – and traditional sports will benefit

Originally appeared in Sports Business Journal by Ken May These days, eatertainment is ubiquitous, it almost defies categorizing. How else would we combine axe-throwing venues serving local craft beers, movie theaters with in-show food service, and celebrity chefs giving their take on ballpark food? This is the result of a symbiotic relationship between food and…

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